Tokyo Seoul Restaurant Rebrand

Tokyo Seoul is a conceptual rebrand for a Korean BBQ and sushi fusion restaurant. Its aim is to refresh its outdated visuals with a bold and contemporary identity.
The redesign introduces vibrant packaging, playful illustrations, and modern typography to better reflect the restaurant’s unique fusion of Korean and Japanese flavors. This updated visual system creates a more cohesive, marketable, and culturally engaging brand experience across menus, merchandise, and takeout packaging.

Takeout Packaging

Takeout Packaging

Soy Sauce Bottles

Soy Sauce Bottles

Primary chopstick Packaging Design

Primary chopstick Packaging Design

Secondary Chopstick Design

Secondary Chopstick Design

Branded Bento Boxes

Branded Bento Boxes

Bento Box

Bento Box

Tokyo Seoul T-Shirts

Tokyo Seoul T-Shirts

A fresh rebrand for Tokyo Seoul, a Korean BBQ and sushi fusion spot.
This project updates the restaurant’s outdated visuals with bold packaging, modern type, and playful illustrations to match the energy of its unique menu.

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